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Mozilla 2022 Analysis

Title: An Analysis of Apple’s Private Click Measurement

Authors: Martin Thomson (Mozilla)

Abstract/Summary: Apple has proposed Private Click Measurement (PCM) as a means of allowing websites to measure the effect of advertising. A privacy analysis of PCM is provided, examining its claims in terms of what privacy assurances it provides. We also include a discussion of the impact of the privacy protections in PCM on its usefulness for measuring advertising

Other: Blog post

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