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  5. SWAN & Unified ID 2.0
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SWAN & Unified ID 2.0

SWAN and Unified ID 2.0 are two proposals from different actors but with some similarities; they both propose to assign users a pseudonymous identifier that can be used for cross-site tracking and would not be stored in third-party cookies. SWAN would do so through bounce tracking, while Unified ID 2.0 would use identifiers such as email addresses.

SWAN

Unified 2.0

Analyses

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