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Brave 2022 Analysis

Title: Google’s Topics API: Rebranding FLoC Without Addressing Key Privacy Issues

Authors: Peter Snyder (Brave)

Abstract/Summary: Google recently announced the Topics API, a revision of the earlier FLoC API. Google claims this new API addresses FLoC’s serious privacy issues. Unfortunately, it does anything but. The Topics API only touches the smallest, most minor privacy issues in FLoC, while leaving its core intact. At issue is Google’s insistence on sharing information about people’s interests and behaviors with advertisers, trackers, and others on the Web that are hostile to privacy. These groups have no business—and no right—learning such sensitive information about you.

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